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This is an public-use project which can be downloaded in “App Store” Download here

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01. Overview

As the Lead Product Designer, I spearheaded the end-to-end design of a dual-sided travel ecosystem: ATA Travel (a B2B SaaS platform for travel agents) and Sunbook (a B2C consumer-facing travel app). My goal was to bridge the gap between complex backend logistics from global travel giants and an intuitive, seamless booking experience for end-users.

• The Mission: Build a unified ecosystem that empowers agents with professional tools while offering consumers a premium, "Expedia-style" booking experience.
• Key Partners: Air Canada, Costco Travel, Sunwing Travel.

02. The Challenge: Complexity vs. Simplicity

The project required balancing two distinct user mindsets:

1. B2B (ATA Travel): Agents need high-density data, speed, and reliability. They handle high-stakes transactions and complex CRM data.

1. B2C (Sunbook): Travelers seek inspiration, ease of use, and trust. They want a frictionless "one-stop-shop" for flights, hotels, car rentals, and tickets.

My Role: I owned the product vision from discovery to launch, navigating technical constraints from 3rd-party legacy systems while maintaining a high bar for user experience.

🎯 My Role