Beyond product case studies, I have independently designed and launched multiple websites for real businesses, covering the full process—from research and branding to design, build, and content creation. These projects allowed me to demonstrate a wide range of design and creative skills in real-world contexts.
Selected Projects:
A materials store based in Toronto, focused on innovative architectural products. I was responsible for the full site experience, including layout design, visual identity, product photography, and implementation on Squarespace.
A bilingual e-commerce site introducing traditional Chinese Wuyi tea to a North American audience. I led the UX and UI design, wrote product descriptions, created original visual content, and built the entire website from scratch.
A brand site for a climbing-themed lifestyle product line. I designed the brand’s visual language, created product photography, designed the site layout, and implemented a responsive web experience tailored for both mobile and desktop users.
These projects not only reflect my design versatility, but also highlight my ability to manage and execute complete digital products—from concept to launch—while adapting to different industries, target audiences, and branding needs.
